At this month's "Ashland Internet Marketing Group” (AIMG) presentation, May 21, 2009, 4:30-6:30 p.m. at The Ashland Public Library, Gresham Room (downstairs), Ed Taylor will present “How to Get Your Small Business Website to Generate More Sales, Leads and/or Opt-in's by Improving your ‘Conversion Ratio’,” demonstrating how to reach new levels of productivity and profitability through the use of friction reducers, compelling content, video, and simple website design elements.You will learn how to get more of your visitors to actually take the action you want them to take while they are on your website. Examples and case studies will be provided showing how minor changes in website content and design can have a major impact on the percentage of people who actually go on to buy, inquire about your services or opt-in to your e-mail list.We also look at the use of video and how it can drastically improve the visitor experience and conversion ratio. Specifically we will look at how "friction reducers" can be added to your website to increase sales, opt-in's or any form completion. We will also look at FREE tools you can use monitor how your visitors interact with your website and how you can improve your visitors experience once you understand what is occurring at your website.Please RSVP to ed@edtaylor.com in advance of the seminar if you're coming. Registration is limited to 100 participants so please register in advance. $5 donation requested. More information and a short video is available at www.EdTaylor.com/aimg.html or you can call Ed at 541-482-4840.
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