Events

How to Check (and improve) the Marketing Elements of your Small Business Website

Created by Ed Taylor (See other events)
  • Mar 12, 2009 from 4:30pm to 6:30pm
  • Location: Ashland Railroad Museum (above RVML)
  • Latest Activity: Nov 8, 2022
How to Check (and improve) the Marketing Elements of your Small Business WebsiteWe Will Discuss-WEBSITE DESIGNHow to survive the first 8 secondsHow to reduce “conversion friction”How to get your ‘key points’ readWEBSITE CONTENTHow to create headlines that workHow to control “Eye Flow” to maximize conversions (leads/sales)How to embed your call to actionHow to improve your “Squeeze Page”TRAFFIC BUILDINGHow to develop a “Pull Component”How to check your SEOHow to improve your Google rankingsHow to avoid Fatal Flaws of SEOExamples of simple tactics that have significantly increased the results produced by small business websites will be presented. Time permitting we will also explore the use of e-mail and social networks to boost website traffic.Presenter- Ed Taylor. As a professional Internet marketing consultant to Small Businesses Ed has spent the last 12 years solving problems and increasing the bottom line of over 700 clients in more than 100 industries worldwide.He has been responsible for helping small businesses obtain more than 37,000 top rankings on Google, MSN and Yahoo! and he has helped his clients increase Internet revenues by more than $775 million dollars!Having delivered more than 700 presentations at seminars, association meetings and conventions Ed is a frequent speaker that provides relevant, insightful and proven information all in a fun, non-technical, way that is easy for even the most technically challenged business owner to understand and apply.
Tags: business, marketing, websites
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