The Ashland Internet Marketing Group meets Thursday,
The topic is:
"SEO, Facebook Marketing and How to Maximize Your Website Conversions"
Earlier in the day I'll be conducting a web-based training on this subject (that I am charging for, and you do NOT need to attend it to get value from this in-person meeting).
My idea is to further the conversation and discuss how you can apply SEO and FaceBook marketing to your business. We will also discuss how to improve your "Website Conversions" so a higher percentage of your visitors actually convert into customers, leads and/or opt-in's.
PART 1- Search Engine Optimization
You will learn:
- The "Golden 5" Optimization Tactics that Boost Web Revenue
- 7 Devastating SEO Mistakes and How to Avoid Them
- The Critical Benchmarks and Metrics for SEO Success
- How Facebook, Twitter and YouTube Affect SEO
PART 2- Facebook Marketing
You'll learn:
- Specific examples of what small businesses are successfully doing on FB
- Tools designed to build new business on Facebook
- Getting Started with Facebook Marketing
--Best business building tools on Facebook
--Specific examples of best strategies from leading small businesses - Generate a Buzz: What Your Customers Want to Hear
--5 quick steps to build an effective business blog & generate leads
--Real-world examples of top social media content for small businesses
PART 3- Increasing the "Conversion Ratio" of your website
You will learn:
- Keys to makeover your website for a drastic increase in conversion rates
- Website & Landing Page Optimization: Increase Conversion & Boost Revenue
--Increase conversion rates- Website tools to turn potential customers into
purchasers
--Content is key: Where the most important things should be located
--Design aesthetics to drastically increase revenue - Makeover Your Website: Simple Strategies to Improve Your Site
--Where should you put content for top results?
--What works and what doesn't: Real-world examples of successful websites
--Strategies to make your website easy to navigate
--Tips for writing killer marketing copy to increase conversion
Ed Taylor. I have been helping businesses and organizations increase the number of sales, leads and opt-ins produced by their websites since 1995. I specialize in helping small business build quality traffic to and maximize conversion produced by their websites.
- As founder of the Internet Marketing Group and IMGmembers, I conduct ongoing Internet marketing research and currently manage over 37,000 top search engine rankings for my clients.
- I have delivered more than 1,300 presentations on SEO and Increasing Website Conversions to associations, trade conferences and CEO groups around the world.
- My clients are primarily small local businesses and professional practices and my talks have been sponsored by such prestigious organizations as Microsoft, the Learning Annex, Farmers Insurance Group, and INC Magazine
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